Corporate WordPress Site Rebuild with SEO Structure and Editor Friendly Templates
A professional services firm needed a modern corporate site with strong SEO foundations and a workflow the content team could manage. We rebuilt the site with a lean theme, structured templates, and performance tuning so pages loaded quickly and content updates became routine.
Confidential engagement. NDA available upon request.
3.2
x More Organic Leads
92
Performance Score
55%
Faster Publishing
6
Weeks to Launch
About the Client
Industry
Professional Services
Company Size
50 to 150 employees
Background
A services firm competing on trust and search visibility. Their old site was slow, inconsistent, and difficult for editors to update without breaking layouts.
Issues to Resolve
SEO structure was inconsistent
Titles, internal links, and content types were not structured for strong indexing and conversions.
Editors struggled with layouts
Pages broke easily due to unstructured content and lack of templates.
Performance was below expectations
Plugin bloat and asset handling increased load time and reduced engagement.
Tracking was incomplete
Conversion events were not consistently recorded, limiting decision making.
The Mission
Rebuild the site to improve SEO and performance while giving editors safe templates and consistent tracking for lead generation.
How We Approached It
01. Audit and content model
Week 1 to 2- SEO audit and content type design
- Template system definition
- Performance profiling and plugin plan
- Tracking requirements and event plan
02. Build and migration
Week 3 to 5- Theme rebuild with reusable templates
- Content migration and redirect setup
- Performance tuning and caching
- Analytics setup and QA
03. Launch
Week 6- Cutover and monitoring
- Redirect verification
- Editor training
- Post launch support
Vulnerabilities Discovered
0
CRITICAL
1
HIGH
3
MEDIUM
1
LOW
SEO taxonomy was inconsistent
Services and case pages lacked a consistent structure, reducing discoverability and conversion paths.
Services and case pages lacked a consistent structure, reducing discoverability and conversion paths.
Templates were missing guardrails
Editors could unintentionally break layout due to a lack of structured blocks and templates.
Editors could unintentionally break layout due to a lack of structured blocks and templates.
Asset loading was inefficient
Large assets and scripts were loaded broadly without optimization.
Large assets and scripts were loaded broadly without optimization.
Internal linking was weak
Pages did not guide users through a logical journey to conversion actions.
Pages did not guide users through a logical journey to conversion actions.
Tracking events needed standardization
Event naming varied and reduced reporting clarity.
Event naming varied and reduced reporting clarity.
How We Fixed It
SEO and content structure
Created consistent content types, internal links, and templates aligned with search intent.
Editor friendly templates
Implemented structured blocks and safe templates to reduce layout breakage.
Performance tuning
Reduced plugin bloat, optimized assets, and improved caching to speed up pages.
Measurable Outcomes
The site became faster and easier to manage, while SEO improvements increased lead flow and engagement.
3.2
x More Organic Leads
92
Performance Score
55%
Faster Publishing
28%
Higher Conversion Rate
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